Blogging is by no means a common practice for CPA’s and accountants today. But, those who have committed to publishing their own writing will be well positioned to network with future clients. Creating your own content for marketing online is not easy, but you can learn to do it. Millennial buyers will check up to 9 online resources BEFORE they even call your office. Does your website tell your potential clients who you are and what you are like to work with?
I am a beginner blogger and it is not an easy thing to learn. Writing for clients is difficult because CPA’s don’t do a great job of making our work simple for a client to understand. Even with practice improving your written communication will take some time to develop. Like any new skill, you will need to keep going and it will get easier.
Great post and this is very, very true! I just published a similar post pertaining to small businesses and blogging/content marketing: http://flordawn.com/4-reasons-why-blogging-is-important-for-your-business/